Brilliant Noise — Case Study
How Brilliant Noise won a 6 figure deal with a prestigious client by building an effective negotiation strategy and pro-actively engaging procurement.
The enabler: Piscari’s Negotiation and Procurement Insights service
Brilliant Noise gives clients faster marketing content and better in-house capability. They create content knowing that there is a customer who will want to see it. They are data-driven using insights that inspire creativity and convince business leaders of the value of marketing. They focus on upskilling their clients, reducing costs and lifting results.
Maddy Cooper, Founding Partner at Brilliant Noise, recognised that they needed an external perspective and expertise. They were about to negotiate a deal with the European division of a global automotive brand and procurement were leading the discussions.
Piscari worked in collaboration with Brilliant Noise’s commercial team to provide insights into how procurement work and to help build a negotiation strategy. This ensured a rigorous process and independent perspective was brought to support ultimately winning this prestigious client.
There were three key challenges that needed to be addressed:
Working collaboratively with Brilliant Noise’s commercial leaders, we undertook the following steps:
Outcomes and Benefits
Ultimately, Brilliant Noise won this important, 6 figure deal with a prestigious client. Additional benefits include:
What’s next for the bid team at Brilliant Noise?
Brilliant Noise is set for considerable growth in the coming years. One of the key growth enablers will be the focus on bigger pitches for large national and international clients. Working with Piscari means we will have the conviction to negotiate deals that are about valuable partnerships, not price.
How is Piscari different from other sales/negotiation trainers and coaches?
We asked Maddy and her team, “How is Piscari different from other sales/negotiation advisors you’ve worked with?
The answer came down to three key things:
These are some of the things they said about us:
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