How Algomarketing won a multi-million-pound RFP with a global fintech client using Piscari’s RFP Support and Negotiation Strategy programme

The Context

Algomarketing, through the use of AI and automation empowers Sales and Marketing leaders to make data-driven decisions that drives pipeline growth and operational efficiency.

Dele Arogundade, Client Services Director, had identified an RFP driven opportunity to become a global supplier deploying specialist marketing services resources into a high growth fintech client. However, the process was led by a sophisticated and highly experienced procurement director. Algomarketing recognized that to improve their chances of success, they needed to deepen their insights and broaden their approach.

Dele Arogundade,
Client Services Director, Algomarketing

“Working with Piscari allowed us to gain a unique insight into what our customer’s procurement team would be looking for. Mike’s deep insights were invaluable in giving us a competitive edge, resulting in winning a high-value RFP driven opportunity””

The Approach

Algomarketing appointed Piscari having experienced first-hand, on previous engagements, their deep expertise and strategic insights into the mind of procurement professionals and knowledge of the contingent  workforce category.

  • Algomarketing led the development of draft RFP responses
  • Mike Lander (CEO, Piscari) challenged their thinking, identified blind spots, and “marked the homework” through the eyes of an ex-procurement director.

What were the results?

  • Algomarketing won preferred supplier status on the commercially desired terms.
  • There is significant potential to drive more than £2m of growth over the next 24 months, with the first phase of work already exceeding expectations.
  • The RFP win was pivotal in equipping Algomarketing with new skills, capabilities and confidence to accelerate RFP driven growth across several new global clients. 



Piscari’s Negotiation and Procurement Insights service
Mike Lander,
CEO Piscari

Why Piscari? Our Difference

We asked Dele “How has Piscari added value to your business, and what makes them different?” 

These are some of the things he said:

  • ”Mike spent time building trust and credibility with our bid team. In our world, being the Trusted Advisor is often a key differentiator, Mike is definitely a Trusted Advisor to Algomarketing”.
  • “Mike was an excellent sounding board to the whole bid team, bringing a wealth of commercial insights and consultancy experience which materially helped shape our response.”
  • “Ultimately, we won because the whole team, including Mike, approached this opportunity with a growth mindset.”
  • “Mike was extremely flexible in his approach and support; as the client flexed their process, so did Mike”

“I’d recommend Mike to any growth-oriented business, especially when they’re presented with a pivotal RFP opportunity.”

Dele Arogundade,
Client Services Director, Algomarketing