Higgle: The B2B Sales Club

Hosted by: Mike Lander

Higgle: The B2B Sales Club

If you’re in sales and fed up with declining RFP win-rates, difficult procurement discussions, and using discounting as a negotiation tactic to get deals done, then The B2B Sales Club podcast is for you. 

Ex-procurement director, Mike Lander, hosts the very latest sales podcast that is guaranteed to help you reduce discounting, improve RFP win-rates, and make quota. With special guests every week, you’ll learn what to do, what not to do, and how to improve your confidence.

Latest Episodes

Listen To The Latest Episodes

Elevating Your Sales Game Through Effective Lead Scrutiny with Debbie Kaplan

Debbie Kaplan is the Managing Director and Chief Delivery Officer at Mosaic, an integrated marketing agency known for its focus on experiential commerce, retail, media, and brand design. In this episode, we’ll talk about critical aspects of lead qualification in B2B sales with Debbie. We’re discussing how to differentiate promising leads from less viable ones,…

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Overcoming Sales Ghosting Using Respectful Persistence with Claudia Stephenson

Claudia Stephenson is Managing Director, Europe at INVNT, a global brand storytelling agency. She has over 20 years of experience in brand activation and live events, and her team has developed several award-winning brand storytelling campaigns. We’re talking with Claudia today about how to build relationships and develop business in the digital landscape, even when…

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Office Dynamics and Sales Strategy in London’s Business World with Robert Leigh

Robert Leigh is the innovative founder of DeVono, a leading firm that advises on office space in London. He’s an industry leader with deep insights into the post-pandemic evolution of work environments and office dynamics. His expertise extends to sales strategies, with a particular focus on the real estate sector. In this episode, we’re talking…

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Understanding Cultural Intelligence in Marketing with Dr. Anastasia Kārkliņa Gabriel

Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world’s top brands, including Nike, Samsung, Disney, Ulta Beauty, and AMEX, at…

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Forming Successful Client Partnerships in B2B Marketing with Claire Lambell

Claire Lambell is the Managing Director at Southpaw, a strategic creative agency that works with challenger brands (that is, brands that have a mindset of doing things differently). Her background is in sociology and social psychology, which she leverages to understand client motivations. This week, we’re chatting with Claire all about client relationships and agency…

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Higgle: The B2B Sales Club

If you’re directly involved in selling to businesses, and frustrated with the whole RFP, Procurement and negotiation process, this show is for you.

You’ll learn from the mistakes of experienced guests, and get tips on how to win more RFPs, and get negotiations right every time.

Your Host

Mike Lander

I’m your host, Mike Lander, and I was an ex procurement director (buyer), so I’ll also be giving you my lessons learnt, and tools, to make you a better sales professional.

Special Guests

Some of our wonderful guests

Mike Lander

Chris Jones is the CEO at Space & Time, as well as a Board Director at EG Media

Mike Lander

Mike is the host of The B2B Sales Club and founder of Piscari