Hosted by: Mike Lander
Higgle: The B2B Sales Club
If you’re in sales and fed up with declining RFP win-rates, difficult procurement discussions, and using discounting as a negotiation tactic to get deals done, then The B2B Sales Club podcast is for you.
Ex-procurement director, Mike Lander, hosts the very latest sales podcast that is guaranteed to help you reduce discounting, improve RFP win-rates, and make quota. With special guests every week, you’ll learn what to do, what not to do, and how to improve your confidence.
Listen To The Latest Episodes
Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Given his broad perspective and depth of experience, Allen is able to help…
Stephen Cribbett, co-founder of Versiti, is a seasoned expert in business development and crafting winning business proposals. His background includes work with design and brand agencies, utilizing a consultative and listening-oriented approach to sales. This week we’re diving into the strategies that set apart successful business proposals, along with how to secure wins in a…
Jonathan McCallum joined George P. Johnson UK, over seven years ago as Vice President, Chief Strategy Officer and was promoted in 2021 to Managing Director UK & Nordics. With his experience rooted in strategy, Jonathan McCallum leads the agency’s approach to strategy fueled experience design and underpins the importance of being client-centric. Building on the…
Emma, the Chief Creative Officer at Edelman UK, joins us this week. With a diverse background that spans brand advertising, direct, and digital, Emma began her career as a PA before transitioning into a leading creative role. At Edelman, she is responsible for all of the creative output of the business. In this episode, Emma…
Experience the future of sales and marketing with our latest guest, Trenton Moss, founder of Team Sterka. With his finger on the pulse of technology’s impact on business, Trenton provides a unique perspective on how emotional intelligence and people skills can streamline decision-making and lead to business growth. Drawing on his 15 years of experience…
Avivah Wittenberg-Cox is CEO, writer, speaker, coach, consultant, change agent – depending on the call and the context. She is a global expert on 21st century leadership, gender and generational balance, longevity and the future of work and careers. She is a Harvard 2022 Advanced Leadership Fellow and is helping individuals and organisations manage the…
Higgle: The B2B Sales Club
If you’re directly involved in selling to businesses, and frustrated with the whole RFP, Procurement and negotiation process, this show is for you.
You’ll learn from the mistakes of experienced guests, and get tips on how to win more RFPs, and get negotiations right every time.
I’m your host, Mike Lander, and I was an ex procurement director (buyer), so I’ll also be giving you my lessons learnt, and tools, to make you a better sales professional.
Some of our wonderful guests
Chris Jones is the CEO at Space & Time, as well as a Board Director at EG Media
Mike is the host of The B2B Sales Club and founder of Piscari