Higgle: The B2B Sales Club

If you’re in sales and fed up with declining RFP win-rates, difficult procurement discussions, and using discounting as a negotiation tactic to get deals done, then The B2B Sales Club podcast is for you.

Ex-procurement director, Mike Lander, hosts the very latest sales podcast that is guaranteed to help you reduce discounting, improve RFP win-rates, and make quota. With special guests every week, you’ll learn what to do, what not to do, and how to improve your confidence.

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Higgle: The B2B Sales Club

If you’re directly involved in selling to businesses, and frustrated with the whole RFP, Procurement and negotiation process, this show is for you.

You’ll learn from the mistakes of experienced guests, and get tips on how to win more RFPs, and get negotiations right every time.

Your Host

Mike Lander

I’m your host, Mike Lander, and I was an ex procurement director (buyer), so I’ll also be giving you my lessons learnt, and tools, to make you a better sales professional.