Higgle: The B2B Sales Club

Hosted by: Mike Lander

Higgle: The B2B Sales Club

If you’re in sales and fed up with declining RFP win-rates, difficult procurement discussions, and using discounting as a negotiation tactic to get deals done, then The B2B Sales Club podcast is for you. 

Ex-procurement director, Mike Lander, hosts the very latest sales podcast that is guaranteed to help you reduce discounting, improve RFP win-rates, and make quota. With special guests every week, you’ll learn what to do, what not to do, and how to improve your confidence.

Latest Episodes

Listen To The Latest Episodes

Crafting Top-Notch Business Proposals with Stephen Cribbett

Stephen Cribbett, co-founder of Versiti, is a seasoned expert in business development and crafting winning business proposals. His background includes work with design and brand agencies, utilizing a consultative and listening-oriented approach to sales. This week we’re diving into the strategies that set apart successful business proposals, along with how to secure wins in a…

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Crafting Financial Success Through Creative Innovation with Emma de la Fosse

Emma, the Chief Creative Officer at Edelman UK, joins us this week. With a diverse background that spans brand advertising, direct, and digital, Emma began her career as a PA before transitioning into a leading creative role. At Edelman, she is responsible for all of the creative output of the business. In this episode, Emma…

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Leveraging Emotional Intelligence in Sales with Trenton Moss

Experience the future of sales and marketing with our latest guest, Trenton Moss, founder of Team Sterka. With his finger on the pulse of technology’s impact on business, Trenton provides a unique perspective on how emotional intelligence and people skills can streamline decision-making and lead to business growth. Drawing on his 15 years of experience…

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Navigating the Aging Population in Business with Avivah Wittenberg-Cox

Avivah Wittenberg-Cox is CEO, writer, speaker, coach, consultant, change agent – depending on the call and the context. She is a global expert on 21st century leadership, gender and generational balance, longevity and the future of work and careers. She is a Harvard 2022 Advanced Leadership Fellow and is helping individuals and organisations manage the…

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Higgle: The B2B Sales Club

If you’re directly involved in selling to businesses, and frustrated with the whole RFP, Procurement and negotiation process, this show is for you.

You’ll learn from the mistakes of experienced guests, and get tips on how to win more RFPs, and get negotiations right every time.

Your Host

Mike Lander

I’m your host, Mike Lander, and I was an ex procurement director (buyer), so I’ll also be giving you my lessons learnt, and tools, to make you a better sales professional.

Special Guests

Some of our wonderful guests

Mike Lander

Chris Jones is the CEO at Space & Time, as well as a Board Director at EG Media

Mike Lander

Mike is the host of The B2B Sales Club and founder of Piscari