Experience the future of sales and marketing with our latest guest, Trenton Moss, founder of Team Sterka. With his finger on the pulse of technology’s impact on business, Trenton provides a unique perspective on how emotional intelligence and people skills can streamline decision-making and lead to business growth.

Drawing on his 15 years of experience running his own agency, Trenton and I examine the current state of the pitch process, the obstacles of procurement, and how his agency experienced a 35% growth through a client leadership program.

Topics covered during this episode include:

  • Why involving everyone in the process of growing accounts in an agency setting is crucial.
  • The inherent limitations of the traditional pitch process in the advertising industry.
  • Why the skills required to win a pitch are different from those needed to deliver work.
  • The challenges faced in procurement within the marketing and advertising world.
  • How artificial intelligence can revolutionize the traditional RFP process.
  • The predicted impact of technology, especially AI, on the sales and marketing process.
  • How agencies can secure big brand clients without pitching by creating exclusive communities.
  • Why authenticity and emotional intelligence are essential in client development within the B2B sales industry.
  • The concept of “winning without pitching.”
  • How a unique selling point can help agencies win pitches.
  • The importance of differentiating your agency at its core to stand out in a saturated market.
  • Why client development programs are great for developing necessary skills.
  • How technology is predicted to disrupt and change the agency world at a rapid pace.
  • The role of bravery and authenticity in standing out in the B2B sales industry.
  • How creating a unique proposition can lead to significant success for agencies.
  • Developing client leadership skills to achieve agency success.
  • The potential for a socialist structure in the agency world.

Trenton Moss on LinkedIn: https://www.linkedin.com/in/trentonmoss/