Higgle: The B2B Sales Club Podcast
Why Relationships Still Win in an AI-Driven Sales World with Carlo Girasoli
Why are so many sales teams chasing efficiency instead of trust? In this episode, we’re…
Who Wins When AI Makes Knowledge Work Cheap? With Sangeet Paul Choudary
What if the future belongs to those who redesign systems instead of simply using AI?…
The AI Reinvention of Go-To-Market: Who Owns the Intelligence? with Jason Ryan
If algorithms can outperform your marketing team, what are you really paying for? This week…
The AI-Driven Workforce Reset: Can Agencies Survive the Next 3 Years? with Paddy Woods
Is the industry sleepwalking into a talent collapse driven by AI and short-term thinking? In…
The Secrets of How to Win Billion-Dollar Sales That Start Long Before the RFP with Shari Begun
How do you align global stakeholders and still keep price from dominating the conversation? In…
Why the Best Agencies Won’t Be Replaced by AI…They’ll Be Rebuilt Around It with Simon Billington, Part 3
Are agencies about to automate themselves into irrelevance? In this final part of a trilogy…
Why the Best Agencies Won’t Be Replaced by AI…They’ll Be Rebuilt Around It with Simon Billington, Part 2
Are agencies about to be redefined not by what they make, but by how they…
Why the Best Agencies Won’t Be Replaced by AI…They’ll Be Rebuilt Around It with Simon Billington, Part 1
How do you punch above your weight when a technological revolution threatens your entire industry?…
Why Most AI-Powered RFP Responses Fail with Antoine Drapeau
How do you stand out in the RFP process when everyone is using the same…
The Triple Disruption in Agencies: Economic Uncertainty, Media Abundance, and AI with Tom Salmon
What happens to agencies when scarcity disappears and AI can do almost everything? In this…
How to Design Powerful B2B Surveys That Influence C-Suite Decisions with Becky Lawlor
Could a survey based on original research be your missing piece in winning high-value B2B…
The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 2
Are outdated discovery tactics and fear of rejection quietly killing your enterprise deals? Alex Sobol,…
The Hidden Advantage of Tactfully Handling Difficult People with Alex Sobol, Part 1
What if the real secret to sales success is in how you handle difficult people?…
The AI-Driven Rise of Performance-Based Partnerships with Micki Meyer
What happens when clients demand fewer people, lower fees, and measurable growth at the same…
Why Human Judgement Is the New Premium with Claire Lambell
As production gets cheaper and faster, where does real agency value survive? In this episode,…
The Blank Space Opportunity in AI Transformation with Rebecca Aliab Deng
What happens when you stop automating tasks and start reimagining the entire workflow? In this…
AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 2
Are agencies evolving into strategic partners, or becoming commoditized overnight by AI? In this second…
AI Is a Tactic, Not a Strategy: What CMOs Must Know with Gareth Turner, Part 1
What if the smartest move in marketing is to step back before doing more? We’re…
From SEO to GEO: Winning in the Age of AI Search with John Campbell
How do you win customers when AI becomes the gatekeeper between you and your audience?…
Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 2
Could a $5 gesture outperform your entire digital ad budget? In this second part of…
Physical Gifting: The Pattern Disrupt That Wins Attention with Kris Rudeegraap, Part 1
What happens when your biggest sales advantage suddenly disappears overnight? In this episode I sit…
The New Rules of B2B Influencer Marketing with Chris Davis
In this episode we’re welcoming Chris Davis, Managing Director (UK) at Hypetap, to unpack what…
Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 2
Are traditional go-to-market models quietly collapsing under the weight of AI? I’m picking up the…
Why AI Makes Reinventing Business from the Inside Out a Must with Nikki Barua, Part 1
What does it really take to shed an old identity and build an entirely new…
What Most Agencies Get Wrong About Referrals vs Real Partnerships with Dave Plunkett
Are you missing out on consistent revenue because you don’t truly understand how partnerships actually…
What Needs to Change in Aligning Marketing and Sales Teams with Joe Fontana
Are we hiding behind sales tech instead of actually knowing how to sell? Joe Fontana,…
Designing a Smarter Outbound Strategy with Alice Dawlat
How do you build real momentum when relationships, timing, and trust refuse to move in…
The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 2
Can you believe that small moments of trust and safety matter more than any sales…
The Psychology Behind High-Stakes Decisions: Lessons from the CIA with Mike Mears, Part 1
How do trust, certainty, and human behaviour decide outcomes when the stakes are extreme? In…
Why Sales-Ready Leads Are No Longer Enough with Freya Ward
I sit down with Freya Ward, Associate Managing Director at Headley Media, for her second…
How Short Books Build Big Credibility in B2B Sales (and How AI Can Help) with Julie Trelstad
Can a fairly short book really build authority faster than years of content marketing? Julie…
Why Lazy Sales No Longer Works and What to Do Instead with Mike Fantis
What actually cuts through when buyers ignore almost every email and call? I’m welcoming Mike Fantis,…
The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 2
Can saying no to a perfect deal actually unlock a bigger win? I’m joined by…
The Eye-Opening Research That Questioned Modern Selling with Philip Squire, Part 1
Why do most sales conversations quietly fail before anyone realizes what went wrong? Today, I…
The 6 Mandatory Traits of High-Performing Agencies with Emma Hillary
What happens when brilliant delivery is no longer enough to keep clients loyal? It’s time…
How Intentional Follow-Up Drives High-Value Deals with Evelyn Oluwole
What if the biggest sales opportunities you’re missing could be unlocked simply by changing how…
Why You Need Awareness, Attention, and Action to Power Up Your Pitches with Kevin Kelly
What if the key to closing more sales lies in understanding body language and reading…
Master Persuasive Sales Presentations Through Authenticity and Active Listening with Tom Martin
Could the power of active listening and effective questioning be the missing link to winning…
Rethinking Procurement’s Impact on Agency Success with Michelle Cleary
What are the often-overlooked red flags and chemistry factors that can make or break your…
Succeeding in an AI World: Vital Training, Bias Awareness, and More with Waseem Ali, Part 2
Could AI leaders be the new key players in achieving financial revenue targets, or is…
Succeeding in an AI World: Vital Training, Bias Awareness, and More with Waseem Ali, Part 1
How can businesses ensure responsible innovation without getting lost in the AI hype, and what…
Transformational Growth in the Age of AI Through Emotional Intelligence with Oya Mustafa
How can emotional intelligence and cultural sensitivity transform your B2B sales strategy in a world…
The Secret Ingredients of Successful Brand Clarity with Ulli Appelbaum
Are you ready to discover the magic of combining scientific insights with emotional connections in…
Transforming Conflict and Harnessing Curiosity for Better Deals with Andres Lares
What secrets do expert negotiators use to transform conflicts into win-win situations? Andres Lares, Managing…
The Blueprint for Effective Business Development with Anna Stone
Are you curious about the strategies that can turn a simple proposal into a winning…
The Power of Patience and Personalization with Brooke Pinkney
What if listening is the ultimate skill missing from your sales toolkit? Brooke Pinkney, Managing…
Harnessing Vulnerability and Rapport to Boost Sales Credibility with David Meade
What simple daily practices can dramatically boost your sales success and negotiation outcomes? We’re getting…
Mastering AI for Business Growth: Strategy, Compliance, and Innovation with Sumeet Vermani
Are you prepared to tackle the challenges of AI governance and leverage its potential for…
Mastering USA Market Entry Through Strategic Vision and Leadership with Jennifer Quigley-Jones
How can a UK-based business successfully navigate the complexities of expanding into the competitive US…
Strategic Partnerships and Success in the Third Sector with Jenny Kitchen
How can agencies build trust and articulate value to excel in complex third-sector negotiations? Jenny…
